DR. Joaquin Wallace
GENERATIONAL WEALTH BEGINS WITH GENERATIONAL KNOWLEDGE®
DBA • MBA • CRPC • ABFP
Two-time
2026
International Impact Book Award
16,000+
Podcast Subscribers
Finalist
Author Of The Year
International Impact Book Awards · 2026
Accepting, On Behalf Of The Work
Winner of the International Impact Book Award 2026.
Also recognized as a
Finalist for Author of the Year 2026, with the winner announcement taking place in October 2026.
THE BOOK
Generational Wealth Begins With Generational Knowledge
Most families do not lose wealth because they chose the wrong investments. They lose it because the knowledge required to hold wealth was never passed down alongside the money itself.
This book makes the case that financial inheritance is a second inheritance and that the first one, the beliefs and behaviors formed in childhood, decides what happens to the second. It introduces the Financial Genetic Code® and lays out the seven stages that carry a family from awareness to stewardship.
16K+
Subscribers and climbing
Voices That Move Us
The New Wealth Wave
Each season works through the Seven-Stage Generational Wealth Model© one stage at a time, in conversation with practitioners who have done the work themselves. Financial literacy, Inherited Financial Narratives™, behavioral finance, and what it actually takes to move a family from awareness to stewardship.
Now in its second season, with new episodes released regularly.
Stories With Substance
Most Watched: Wealth Conversations
The chapter series, drawn straight from the book
12k
Why Families Lose Everything in 3 Generations
Chapter 6 · Building Your Legacy Through Planning
11k
How to Break the 3-Generation Wealth Curse
Chapter 7 · Creating Your Financial Footprints
9.5k
Financial Literacy Isn't Enough
Chapter 4 · Where Empowerment Becomes Legacy
9.5k
It's Not a Money Problem
Chapter 3 · The Hidden Wound Behind Most Financial Decisions
9.1k
The Soft Landing Most People Never Reach
Chapter 5 · Financial Well-Being
7.5k
You Inherited More Than Money
Chapter 2 · Decoding Your Financial Genetic Code
Perspectives In Focus
In Conversation
5.4k
Overcoming the Scarcity Mindset
LaChanze, Tony Award winner
4.2k
The Hidden Cost of Consumption
Jaelyn Vickery, LSW
3.6k
The Psychology of Money Mindset
Dr. Wendy Ashley
1.7k
Living Your Financial Truth
Dr. Preston D. Cherry, CFP®
Speaking With Purpose
Decoding the Financial Genetic Code®
Dr. Wallace speaks to advisory audiences, professional associations, and organizations on the behavioral architecture beneath financial decision-making, including sessions for the Financial Planning Association. Talks are built around the Seven-Stage Generational Wealth Model© and adapted to the room.
FPA NORCAL CONFERENCE
“Presenting the Seven-Stage Generational Wealth Model© to financial planners on why sound plans fail in practice while the arithmetic stays correct.”
A FULL ROOM OF ADVISERS
“Advisory audiences working through the Financial Genetic Code®: the Inherited Financial Narratives™ and Encoded Financial Behaviors™ that shape what clients actually do with money.”
For advisers
Why sound plans fail in practice while the arithmetic stays correct and what to do at the point where most client relationships fall silent
For organizations
Financial wellness as inherited behavior rather than missing information, and why education alone rarely changes what people do with money
For families
How wealth and the knowledge to hold it move differently across generations, and how to transmit both on purpose
About The Man Behind
Dr. Joaquin E. Wallace
Dr. Wallace holds a Doctorate of Business Administration and an MBA and carries the CRPC® and ABFP® designations. He is the author of the Seven-Stage Generational Wealth Model© and the Financial Genetic Code® , a registered framework for understanding the inherited beliefs and behaviors that drive financial decisions.
He is the founder of Seven Stages Wealth, a California registered investment adviser, and holds individual California insurance licensure across property and casualty, long-term care, health, and life.
His work is directed at first-generation wealth builders, people constructing financial lives without a family template for it, and at the advisers who serve them.
The Recognition
Finalist
Author of the Year, International Impact Book Awards. Announced October 2026
Recipient
The Rise Tour Legacy Impact Award, 2026
Listed
Marquis Who's Who
The Practice In Action
Seven Stages Wealth
The framework in the book is applied through Seven Stages Wealth, LLC, an investment adviser registered with the California Department of Financial Protection and Innovation. The firm offers the Financial Genetic Code® Self-Assessment, the Stage Diagnostic, and ongoing advisory engagements built on the seven stages.
What You Need To Know
Frequently Asked Questions
Straight answers about the book, the Seven-Stage Generational Wealth Model©, and how I work. Read at your own pace, then reach out if you want a more personal conversation.
What is the Financial Genetic Code®?
“Every person carries a subconscious blueprint for money, formed long before their first paycheck. I call it the Financial Genetic Code®. It is made of two parts: your Inherited Financial Narratives™, the beliefs about money you absorbed from family, culture, and environment (your why), and your Encoded Financial Behaviors™, the habits those beliefs produce (your action). Until you can read the code, you tend to repeat it.”
What is the Seven-Stage Generational Wealth Model©?
“It is the framework at the center of my book, Generational Wealth Begins With Generational Knowledge®. The seven stages move from Awareness & Acknowledgment through Decoding Your Financial Genetic Code®, Financial Healing, Building Financial Intelligence, Your Soft Landing, Building Your Legacy, and finally Creating Your Financial Footprints. The model is built on three areas of life we all navigate: the past, the present, and the future. Wherever you currently sit is your present, and Stage I is always the foundation for the decisions ahead.”
Why does financial healing matter so much in your approach?
“Most financial advice starts at the spreadsheet. My work starts earlier, because many families are not short on information; they are carrying financial trauma that keeps sound plans from sticking. Stage III, Financial Healing, is where the Seven-Stage Generational Wealth Model© departs from conventional planning. It addresses the wound before it addresses the numbers.”
How do I identify and change my own money patterns?
“Start with the Financial Genetic Code® Self-Assessment on this site. Your answers produce a personal profile of the narratives and behaviors driving your decisions, along with a starting point in the seven stages. From there, the book’s chapter worksheets walk you through naming the pattern, tracing where it came from, and choosing what to change. Awareness is the first stage for a reason.”
Who is this work for?
“First-generation wealth builders: people constructing a financial life without a family template for it, and the advisers who serve them. That includes individuals and couples, families preparing to pass on both assets and knowledge, and organizations that want financial wellness treated as inherited behavior rather than missing information.”
Do you offer speaking and advisory services?
“Yes. I speak to advisory audiences, professional associations, corporate and community organizations, and faith communities, with talks built around the Seven-Stage Generational Wealth Model© and adapted to the room. Advisory services are offered through Seven Stages Wealth, LLC, a California-registered investment adviser, and begin with a written agreement. Use the inquiry form below to start the conversation.”
Start The Conversation
Contact Dr.
Joaquin Wallace Today!
Have a question or want to connect? Send us a note and we’ll be in touch.
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Generational Wealth




